| | | | | | MONEY MONEY | McDonald's will sponsor Sadler in six races | |
| | Preston Bounds / SportingNews.com McDonald's will be the primary sponsor for Gillett Evernham Motorsports' No. 19 Chevy driven by Elliott Sadler during Saturday's NASCAR Sprint Cup Series Dodge Challenger 500 at Darlington Raceway.
The marketing package for McDonald's at the race also will include signs at the track, mentions on the Fox broadcast, sponsorship of Sadler's in-car camera and an interview with Sadler on DirecTV's "NASCAR HotPass."
The NASCAR marketing push is tied to the launch of McDonald's' Southern Style Chicken Biscuit and Southern Style Chicken Sandwich.
McDonald's Dir of Alliance Marketing John Leiwicki said that Saturday's race is one of six in which it will be the primary sponsor of the No. 19 car this season.
| | Posted May 09, 2008 , 10:08 pm EST
Last Updated May 13, 2008 , 9:18 pm EST | | | | | | | | | | |
