| | | | | | NEW GUYS | Clint Bowyer, Denny Hamlin newest 'Gillette Young Guns' | |
| | By Rea White / SceneDaily.com DAYTONA BEACH, FL -- Richard Childress Racing's Clint Bowyer and Joe Gibbs Racing's Denny Hamlin are the latest additions to the Gillette Young Guns program.
The pair join Penske Racing's Kurt Busch and Ryan Newman, Roush Fenway Racing's Carl Edwards and Gillett Evernham Motorsports Kasey Kahne as clean-shaven drivers in the campaign. Hendrick Motorsports Jimmie Johnson and Roush Fenway's Jamie McMurray are no longer participating in the program.
"The addition of Clint Bowyer and Denny Hamlin represents Gillette's continued commitment to excellence as we kick off another NASCAR season ... ," said Mike Norton, external relations, Gillette. "These two superstars have showcased their outstanding talents and are perfect partners to help launch our latest shaving products."
The company is unveiling a new ad campaign featuring the drivers with WWE veteran John Cena attempting to teach the group to wrestle. Cena learned to drive a NASCAR Sprint Cup car as part of a reality television show last summer.
The Gillette program is entering its fifth season.
Financial terms of the contracts were not disclosed.
| | Posted February 11, 2008 , 7:10 am EST
Last Updated February 11, 2008 , 7:10 am EST | | | | | | | | | | |
